Atlanta Hawks Rekindle Partnership with Peachtree TV
In a nostalgic homecoming, the Atlanta Hawks are set to rejoin forces with Peachtree TV, reviving a partnership that has been dormant for nearly three decades. Beginning January 12, 2024, Peachtree TV will be the new Friday night destination for Hawks fans, broadcasting every game of the 2023-24 NBA season, with the exception of the March 8th matchup.
Instead, viewers can catch the action on March 10th when the Hawks face off against the New Orleans team. This marks a significant shift in broadcast strategy, as the Hawks games were previously aired by WPCH from 1972 to 1994 and WANF from 1986 to 1993. In an exciting twist, the first two games under this renewed arrangement will be simultaneously broadcast live on both Peachtree TV and WANF.
Expanding Access for Hawks Fans
The return to Peachtree TV not only signifies a broader reach within the local market but also ensures that live Hawks games will be accessible across major cable and satellite services. Additionally, Gray TV stations in Georgia and Alabama will provide coverage, ensuring that even more fans can engage with their favorite team.
The broadcast team is set to feature familiar voices from Bally Sports Southeast, including the insightful commentary of Dominique Wilkins, Bob Rathbun, and Tabitha Turner. Complementing this lineup, Baillie Burmaster, the Sports Director from WANF, will bring her expertise to the broadcasts, enhancing the viewing experience for fans.
High Stakes and High Spirits
As the Hawks gear up for their Friday night schedule, they're slated to encounter formidable opponents such as the Miami Heat, Dallas Mavericks, Phoenix Suns, and Philadelphia 76ers. These matchups promise high-stakes basketball and the potential for thrilling moments that will captivate both new and longtime supporters.
Peachtree TV is no stranger to basketball broadcasts, having been the home of the College Park Skyhawks since 2019. Their experience with the sport will undoubtedly translate into quality production values and engaging broadcasts for the Hawks' games.
A Look at Recent Performance
Despite the excitement surrounding the broadcast announcement, the Hawks have faced recent challenges on the court. A notable setback occurred during a game against the Sacramento Kings, where the team relinquished a substantial lead due to a disappointing second-half performance. Key players Dejounte Murray and Bogdan Bogdanovic found themselves struggling, contributing a mere two and three points, respectively, after halftime.
The team's shooting accuracy took a hit as well, with field goal percentages plummeting to 28.9 percent and a three-point success rate of just 21.7 percent in the latter half. Such statistics underscore the need for strategic adjustments moving forward.
Industry Reactions
Andrew Saltzman, an executive associated with the Hawks, expressed his enthusiasm for the partnership, noting that it "provides fans a new, complimentary way to view the games." He extended his gratitude towards Peachtree TV and Gray TV for facilitating this opportunity, which he believes will greatly benefit the Hawks' local fan base.
Erik Schrader, another key figure in the agreement, echoed Saltzman's sentiments, emphasizing the importance of accessibility for all fans. Schrader pointed out the dual benefits of the deal: engaging new audiences while simultaneously catering to the dedicated followers who have supported the team over the years.
On the coaching front, Quin Snyder stressed the necessity for "better execution and a collective approach," indicating a focus on team synergy and tactical improvements. Clint Capela, reflecting on the team's recent on-court frustrations, highlighted the urgent need for a tactical shift to address the challenges they've been facing.
This blend of strategic broadcast partnerships and a commitment to on-court excellence suggests that the Atlanta Hawks are poised to enhance their presence both in the media landscape and in the league standings. As the team continues to refine its gameplay and reconnect with its broadcast roots, fans can look forward to a season filled with accessible, high-quality basketball entertainment.