The Los Angeles Kings have unveiled a new logo that draws inspiration from the 1990s Gretzky era, aiming to bridge the past and the present. The updated emblem is part of a meticulous redesign process that seeks to connect historic moments with future ambitions while honoring the franchise's rich history and evolution.
A Nod to Gretzky and the Chevron Design
The new logo revives the "Chevron" design that became iconic during Wayne Gretzky's storied time with the Kings. This element is a direct homage to the period when Gretzky's influence reshaped the team's branding, making the Kings a franchise to reckon with. "Los Angeles" is prominently featured at the top of the new logo, coupled with an updated version of the original 1967 crown. The redesign serves as a visual bridge between the team's illustrious past and its promising future.
A Collaborative Two-Year Effort
The Kings invested two years of extensive effort and collaboration into the redesign. According to Luc Robitaille, the project involved interface and feedback from past and present players, highlighting the inclusive and thorough nature of the process. "This evolution is rooted in our 57-year history and embraces the elements of our eras," Robitaille remarked. He emphasized the extensive and collaborative process, stating, "We are thrilled to roll this out to our fans and the city of Los Angeles."
Enhancing Legacy, Embracing Modernity
The new logo not only honors the past but also resonates with today’s audiences and the team’s future ambitions. By integrating classic elements with modern design, the Kings aim to create an emblem that can grow with the franchise, allowing for extensions and new iterations. Kelly Cheeseman echoed this sentiment, saying, "From ownership to our players, our organization is proud to usher in a new era of LA Kings Hockey. We are excited for our fans to be part of this with us."
Fan Anticipation and Launch
The excitement surrounding the new logo culminates with its launch at the Crypto.com Arena's Team LA Store. Fans can purchase merchandise featuring the redesigned logo starting Friday, June 21. The Kings organization feels profound pride in this new emblem as it encapsulates both the storied history of the franchise and the team's vision for the future.
The fusion of classic and modern elements aims to resonate deeply with fans, as the redesign honors the Kings' storied past, while enthusiastically embracing future possibilities. This reimagining serves as more than just a logo update; it represents an evolving identity that celebrates legacy while looking forward to new achievements.
Quotes on the New Logo
Luc Robitaille captured the essence of the entire process and its importance to the organization: "This has been an extensive and collaborative process, and we are thrilled to roll this out to our fans and the city of Los Angeles." He further emphasized, "This evolution is rooted in our 57-year history and embraces the elements of our eras." Robitaille also hinted at future developments, noting, "It also involved interface and feedback with players both past and present, and it sets the stage for extensions and new iterations in the future."
Adding to the collective sentiment, Kelly Cheeseman commented on the pride felt throughout the entire organization: "From ownership to our players, our organization is proud to usher in a new era of LA Kings Hockey. We are excited for our fans to be part of this with us."
The new Kings logo stands as a testament to the team's rich history and future aspirations. It not only revives the beloved Chevron design from the 90s but also integrates modern elements, creating a symbol that resonates with both long-time fans and new followers alike. As the Kings step into this new chapter, the redesigned emblem reflects a franchise that cherishes its legacy while eagerly anticipating what lies ahead.