Insights and Data
CRM marketing solution provider Optimove has unveiled its latest insights on bettors' wagering intentions for Euro 2024.
The report, compiled by Optimove Insights, provides a detailed examination of the wagering and communication preferences of the average European customer.
Betting Behavior and Preferences
According to the findings, more than half of bettors (58%) exhibit active betting behavior, placing bets on one or more games weekly. Notably, 29% of bettors place wagers on several games per week, while a substantial 76% bet at least once a month.
Among the types of bets, over/under bets are the most favored, attracting 46% of bettors. Prop bets follow closely at 39%, and parlays round out the top three at 35%.
Popular Competitions for Bets
The Champions League and European tournaments are the top competitions for placing bets, with 57% of bets targeted at these events. National league season games are next, garnering 54% of bets. National tournaments or friendlies attract 48% of bets, while national cup games account for 46% of betting activity.
Euro 2024 Betting Trends
A notable 84% of bettors plan to bet on Euro 2024, even if their national team is not participating. Live betting during games is highly popular, with 83% of bettors engaging in this dynamic form of wagering.
The key factor influencing a bet is player performance, cited by 52% of respondents. Expert analysis and betting promotions are equally influential, impacting 47% of bettors each.
Marketing Challenges
Despite the enthusiasm for betting on major tournaments, many respondents have abandoned specific platforms due to an overwhelming number of marketing messages or irrelevant content. This indicates a crucial area for improvement in communication strategies within the industry.
Industry Implications
The insights from this report serve as a caution for sportsbook operators to tailor their communication strategies thoughtfully. The results offer a clear guide for operators aiming to deepen player loyalty and optimize customer lifetime value.
"The results of this report provide a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value," said a spokesperson from Optimove. "Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players."
In summary, the Optimove report highlights the betting behaviors and preferences of European bettors, emphasizing the importance of relevant communication and the potential of major events like Euro 2024 to strengthen customer relationships in the sports betting industry.